If you're going to set up a Trade Show booth to expose people to your Network Marketing Opportunity it is very important how you run it, and how you set it up.
First and foremost you should co-op with 2 or 3 other people on your team to keep the cost down for your space. You should also rent out 2 booths instead of just one because you'll get a substantial discount.
You should bring in 2 Tables for your booth and set them up in a L shape along the back of the booth. You want people to come in and take a tour of your booth.
Depending on your product, you will want to have testimonials of people that have tried your product, and the success they've had. It could be health, or money they've made. I suggest little framed square pictures framed up all along the inside of your booth walls.
A banner along the back of the wall of your booth, and out front is suggested.
Balloons are a must with your company logo on the balloons. Make sure there are lots of them on the outside 4 corners of your booth.
A big flat screen T.V. with clear sounding speakers should play a constant loop of your opportunity to draw people in to watch.
There should be a box for people to drop their names in it for free giveaways 2-3 times a day. The form they fill out should have their name, add, phone number, and e-mail on the form. Note at the bottom, incomplete entries will be disqualified. These will be your leads to follow up on.
You should dress very nicely. I suggest if there is 3-4 of you, all wear a polo t-shirt with the company logo on it. Slacks, and nice dress shoes.
Make sure you have free samples to give-away. Or sell the samples very cheap.
Have some literature available for people to pick up as they walk by, make sure the literature has your name stamped on it with phone number so they can call you.
You can give out CD's too, but I suggest selling those for a buck a piece.
You should have literature also explaining the business briefing coming up where they can learn all about the business opportunity.
Be very outgoing, greet people, and be willing to talk not only about the product, but also money. People are people, you need to see which they are more concerned with. Just connect with people on a personal level and build trust with that person.
If you can bring a laptop with satellite reception, you can sign people up right on the spot from your company website.
Have plenty of your business cards on you to exchange with prospective clients.
Be prepared to switch shifts, so you constantly have people that are fresh and ready to talk. You should have one group for the morning shift, and another group for the afternoon shift.
Be very creative, the flashiest booth gets the most attention.
While you're there make sure and network with other booths at the trade show. You never know who may be looking for another opportunity to earn some money. A lot of times you have business owners looking to expose their retail business, and would love an opportunity to get involved in a MLM opportunity. Exchanging business cards is always a great idea so you can follow up with them later.
As a side note, make sure you bring yourself plenty of water and food, the fair food can get expensive.
Happy Prospecting,
William Whitlow
Home Business On Line Marketer
http://www.williamwhitlow.com
480-332-3649 (personal cell)
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